004 → Ragtag
The task was to create a unique brand identity inspired by the concept of "Keeping Portland Weird," capturing the city's eclectic, unconventional spirit. The focus was on developing an appropriate branding, that would reflect Portland's offbeat culture, with a tone of voice that is playful, and unapologetically unique. My visual approach for the packaging was to incorporate bold typography and quirky illustrations to create a sense of fun and rebelliousness.